“We’re always going to push this brand in a PG-13 way. “We’ll continue to find fun ways to work with our ambassadors,” says Cessario.
Steve O has already had the brand tattooed on his neck and Tony Hawk put his blood in a limited-edition skateboard. On deck next for the brand is more activity from its celebrity ambassadors, which include Metallica, Travis Barker, Steve O from Jackass, Wiz Khalifa, Tony Hawk and comedian Bert Kreischer. It has spawned countless knock-offs including, ‘Is it delivery or is it DiGiorno?’ But Liquid Death’s taste test is the first to involve imported squid ink ($58). The Pepsi Challenge debuted in 1975 and is credited with sparking the cola wars. It has more followers than Coke and Pepsi – the two brands from the original taste test. Liquid Death is the fifth most-followed beverage brand on social, per the company. But you always have to put stuff out there that feels like it has potential.” It just has to become one of those things. “But you can’t force it or push too hard. “It could be something that people on TikTok, or social, would want to do to fuck with their friends,” says Cessario. The goal is to get Liquid Death fans posting videos to social. The taste test launches today, along with a message encouraging people to blindfold their closest friends and conduct their own taste tests. Select a variety: Liquid Death Sparkling Water, Mango Chainsaw - 14.99.
We’re trying to raise the bar in terms of making people laugh.” Liquid Death Sparkling Water, Mango Chainsaw 16.9 oz in Beverages. So we said let’s test Liquid Death against the most expensive stuff we can possibly think of. “Any time we make fun of the marketing tropes, that people are just so tired of, it tends to work pretty well. 1299 14.99 Sign In to Add Product Details These ruthless tallboys of flavored sparkling water are armed with agave nectar and merciless flavor to refresh your body and murder your thirst. With this launch “we thought, ‘how do we talk about taste in a way that’s funny?’” says Liquid Death chief executive and co-founder Mike Cessario. “You need the bucket?” asks the person offering the samples. A tallboy of Lobster Béarnaise Sauce ($50), on the other hand, is met with a decidedly different reaction. In a video launching today, most of the tasters appear to enjoy the new flavors. The new sparkling water flavors – Berry It Alive, Mango Chainsaw and Severed Lime – are naturally sweetened with agave and retail for $1.99. The brand blindfolded 17 real people and asked them to compare its new flavored sparkling waters with some of the most premium liquids money can buy. I tried all the Liquid Death flavors and now I’m here to rank them, so you can look metal as heck while drinking the best Liquid Death flavor for your taste.That’s why ‘The Liquid Death Blind Taste Test’ is decidedly different. And it comes in many flavors, all with totally metal names like Severed Lime and Mango Chainsaw. It’s water you can drink at an Iron Maiden show. While other water brands feature cool streams or snow-capped mountains on the label, Liquid Death has a skull that would be perfectly at home emblazoned on the leather jacket of a Hell’s Angel.
The packaging has set them apart from the other canned waters on the market, though. Liquid Death, if you weren’t aware, is primarily a brand of canned water (though they now make iced teas). Related: What Is Liquid Death? Is It Just Water? But in reality, it was one of the more pleasant, hydrating taste tests I’ve done in my time at Sporked. It sounds like I’m chugging some sort of caffeinated, spiked battery acid that comes in a can shaped like a grenade. A Liquid Death flavors taste test sounds hardcore.
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